Thursday 14 February 2013

Naza Kia upbeat on new model

By: Nadira Azhar

Named after a South American capital city; designed in Europe and the USA, built in South Korea and fine tuned in Australia.

Is it any wonder the importers say the fourth-generation Kia Rio will appeal to many buyers? 

Find out more during their launch at The Curve!


Naza Kia Malaysia finally takes the covers off the highly-anticipated 2013 Kia Rio on the 30th of January, 2013.


As part of Naza Kia Malaysia's pre-launch activities for the All-New Rio, the company held the Rio Runabout contest on its Kia Malaysia Facebook page where one lucky winner would walk away with one unit of 1.4 SX variant.


Rio is aimed at those in their 30s and below, who wanted a trendy lifestyle vehicle that did not compromise on fuel economy and safety.


There were performances from percussionist and street dances which emphasized the young and hip design of the target audience for the Rio.


Datuk Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia believes that the Rio will be quite the hit, "2012 was a strong year for Kia in Malaysia with the sales growing 13% to 12,309 units. For year 2013, we expect our sales volume to expand by double-digits and the all new Rio will play an integral part in achieving this target."


The all-new Kia Rio is poised to host a long list of features that include LED Day Time Running Lights, a sunroof, electronic stability control, six air-bags and a very cool audio system.



(From left to right) Datuk Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia, Mr Shangwon Shim, Representative from Kia Motors Corporation's Asian Region Headquarters and Mr Roshdy Hassan, General Manager for Operations at Naza Kia Malaysia at the launch of the All-New Rio.


With a sophisticated style that combines a sleek silhouette and urban character, the All-New Rio counts the International Design Excellence Award in the United States and the Product Design Award at the 2012 Red Dot Design Awards in Europe among its accolades.


The All-New Rio will be available in Deep Blue, Signal Red, Clear White and Bright Silver while Electronic Vlur will only be available for the 1.4SX


The winner of the Rio Roundabout is presented with the grand prize of the All-New Rio.

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